1. Privacy Policy
1.1 Data Collection & Purposes
We collect personal data when you:
- Contact us (via phone, email, web forms): name, email, phone, geolocation.
- Create an account: name, email, geolocation.
- Use or purchase products/services: name, email.
- Browse our site: IP address, browser and usage data, geolocation.
- Receive personalized offerings: geolocation.
- Connect a wearable: wearable data.
- Engage with the Platform: behavioral input and individual survey responses.
1.2 Legal Basis
- Contractual necessity for Services, communication, and account management.
- Legitimate interest for analytics, marketing, communication, security, fraud detection, service/platform improvement, and research.
- Legal obligations: regulatory, security, compliance.
- Consent, where required.
1.3 Retention
Personal data is kept for as long as needed to render the Services, and in any event until service termination; some data is retained for up to one month post-termination, or longer where required by law.
1.4 Cookies & Tracking
We use cookies and tracking tools (e.g., Hotjar, Plausible Analytics) for essential functionality, analytics, personalization, and marketing. Detailed cookie settings and consent mechanisms are provided.
1.5 Disclosure of Personal Data
We may share your personal data with: law enforcement or regulatory agencies when legally required; providers of Third-Party Services; and third-party service providers, including Google under a data processing agreement.
1.6 Security
We implement technical and organizational measures, including access control, encryption, firewalls, internal confidentiality, and regular audits/backups, to protect your data. Only authorized personnel have access.
1.7 Third-Party Sites and Services
This policy does not apply to external sites linked from ours (including the providers of Third-Party Services). We recommend reviewing their privacy notices before use.
1.8 Changes to This Policy
We reserve the right to make updates. When significant, we will notify you; otherwise, please review this policy periodically.
1.9 Contact
Privacy questions: support@alively.com.
2. Data Security Policy
Alively implements appropriate technical, organizational, and administrative safeguards to protect personal data in accordance with applicable privacy laws and industry practices. These measures include:
- Data encryption in transit and at rest.
- Access controls limiting data access to authorized personnel.
- Security monitoring and incident-response procedures.
- Data retention and disposal procedures.
- Vendor security assessments where applicable.
Alively will maintain these safeguards consistent with applicable legal requirements and will notify affected parties of any security incidents in accordance with applicable law.