Alively
The math Why this exists How it works FAQ Podcast About
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For HR & benefits leaders

Stop paying for wellness programs your employees ignore.

For HR and benefits leaders tired of fighting Finance for every benefit they want to offer their team.

Most wellness programs engage the people who would have done it anyway. Alively activates the frozen 80%, the employees who never engage with traditional benefits and who actually drive your costs. One daily action per person. No app store. No challenge of the week. No wellness theater.
The math

How the Money Works

Most wellness benefits cost the company money. Alively does the opposite.

$0
Cost to your company

Funded entirely through existing payroll tax incentives. Pay-on-performance: nothing owed until your savings exceed our fee.

~$0
To your P&L, per employee per year

After all program fees. At 1,000 enrolled employees, that is $623,000 back to your bottom line annually.

+$50–$100
Take-home bump per employee per month

Every enrolled employee earns more in their paycheck, plus a free WHOOP wearable and the full Alively wellness platform.

Our guarantee
We don't invoice until you've netted measurable savings greater than our fee. The runway is on us.
You bring this to Finance.
They ask when they can start.
For HR & Finance

Get the HR Leader's Playbook

20 pages on the math, the five most common CFO objections with the exact responses, and a one-page leave-behind for your next Finance meeting.
ROI Calculator

How much could you save?

Drag the slider for your headcount. The number is directional, based on average US wages.

Estimated annual P&L savings
$155,750
Net to your P&L per year, after program fees.
250
255,000+

Directional figure based on the standard illustrative model (~$623/EE/yr net to P&L). Your specific math is calculated during setup based on payroll, state, and headcount.
Why this exists

This isn't a loophole. It's the federal government's prevention strategy, finally usable.

For forty years, Congress, the IRS, and the Affordable Care Act (ACA) have been quietly building the framework that makes the Alively offering possible. In December 2025, CMS made the most aggressive expansion of preventive-health reimbursement in twenty years. Here’s the math driving it — and why employers can finally use it.

1 in 3
Federal tax dollars

Goes to healthcare. The largest line item in the federal budget.

80%
Of chronic disease

Preventable or reversible through behavior and lifestyle change.

$1:$30
Government investment

Invest $1 in health today, save $30 in 'sick' spend tomorrow.

The policy arc.

Four moments. Watch the framework come together.

1978
§125 created

Congress establishes the §125 Cafeteria Plan in the Revenue Act of 1978, allowing pre-tax employee benefits.

This program is the operational delivery of that policy — the structure Congress, the IRS, the ACA, and now CMS have collectively built. Your tax counsel can verify every claim.

For Finance & Legal

Get the CFO + Legal Pre-read

Twelve pages on the §125 + SIMRP + PCMP architecture, the KPMG / fixed-indemnity FAQ, and the policy frame your tax counsel will ask about. Built to forward.

What you've tried before
Content overload.
A library of programs, challenges, and apps that overwhelm employees with choice.
Preaching to the choir.
Only the healthy 20% engage. The other 80%, who drive most of your costs, never show up.
What Alively does differently
One action a day.
Picked for that person, on that day, based on their data.
Built for the frozen 80%.
The structure, the wearable, and the take-home bump are designed to activate the population every other program misses.
How it works

Five steps to a measurable shift

01
Connect any wearable, or none.
Apple Watch, WHOOP, Oura, Garmin, Fitbit. If your employees don't have a wearable, a 60-second intake works too.
02
One area surfaces.
The platform identifies the one thing this person, today, has the most leverage on. Sleep, stress, movement, nutrition, or social connection.
03
One Minimum Enjoyable Action.
Not a program. Not a plan. One small, specific thing they will actually do.
04
It compounds.
Small daily actions stack past the 90-day cliff where every other program loses people.
05
The numbers move.
Greater than 20% biometric improvement in the first weeks. 80% activation of the frozen majority. 90+ day habit retention.
Side by side

Traditional wellness vs. Alively

Traditional wellness programs
Alively
Content library overwhelm
One action a day
20% participation, the already-healthy
Built for the frozen 80%
Per-employee subscription fee
$0 cost. Funded by Section 125 tax savings.
Generic challenges
Personalized to biometric data
Cost center on the budget
Net ~$623 per employee per year to your P&L
Buyer assumes the risk
We don't invoice until you've netted savings
FAQ

Questions Finance will ask.

The seven we hear most often, with the answers we stand behind. Anything else, talk to us.

Talk to us
No. Alively works with or without a wearable. Wearable integration (WHOOP, Apple Watch, Oura, Garmin, Fitbit) enhances personalization and helps employees see progress clearly, but employees can also complete a simple intake to receive science-backed recommendations based on their goals and habits. The platform is designed to meet people where they are, tech-enabled or not.
Podcast

Home of Healthspan

The conversations behind the platform. 98 episodes with the researchers, physicians, and operators who informed how Alively works.

Recent guests: Dr. Michael Greger, Dr. Matt Kaeberlein, Dr. Tommy Wood, JJ Virgin.

Listen on Apple Spotify YouTube
Home of Healthspan podcast — Andrew